TechSmith, Snagit on Mac
Challenge: Snagit has long been a favorite for screen capture software among Windows users. Now with an opportunity to compete for Mac users, TechSmith was looking for an exiciting way to launch this new software.
Solution: I designed a visually dynamic and engaging site to help explain the focus of Snagit as a visual communication tool. The major concepts of the software are broken down into understandable pieces to help users understand the software, and encourage downloading.
